Loving dogs and cats

When we plan and produce meals for thousands upon thousands of dogs and cats all over the world, we have a huge trust. We passionately answer this trust.

Our vision

Our vision is “Love from Vårgårda in every food bowl”. Tu us this means more than just words. This is our lodestar every day, year round. Our food is produced primarily from Swedish raw materials and by world class employees. All with hearts beating just as much for dogs and cats as for our consumers. The result is unique. It has been like this since 1903. And this is how it will be for many years to come.

Love from Vårgårda in every food bowl.

Our values

We develop food in a responsible way, because we love dogs and cats. Three expressions are our guidelines in everything we do:

Openness

We share our knowledge and strive to move forward. We can become even better through annual, straight and unpretentious dialogue and understanding each others tasks. We believe this is the key to long-lasting relationships, both with each other and with our customers.

Holistic approach

We will lead the development of our industry with the focus on innovation and sustainability. As individuals and as a company, we can see that we are part of a larger context. We always do our utmost to meet the needs of our customers, our partners and those around us.

Drive

We will be one step ahead when the market is changing. We are flexible and adapt quickly. We are not afraid to start again, but we always finish what we have agreed.